During the Wurstfest in 1964 a number of artists began to discuss the need for an art league in New Braunfels. A display was set up at the old Junior High Gym (Market Platz) and was so well received by local people and tourists, that on January 28, 1965 the Art League became a reality. Their main goal of promoting interest and knowledge of art as well as the establishment of a public art display lives on today.