Known as the heart of New Braunfels, our beautiful downtown combines old-world charm and modern conveniences, boasting a lively retail and entertainment backdrop for visitors and residents alike. Surrounded by the beauty of historic buildings and landmarks, downtown is the setting for numerous festivals, community events, parades, and ceremonies. It is the home of both the city and county governments, as well as a booming marketplace for local business. Discover what downtown New Braunfels has to offer.
In 1846, Civil Engineer Nicolaus Zink designed the layout for Downtown New Braunfels and the adjoining acreage. He built the town on a human scale, which was designed to be walkable for residents and visitors coming to do business. This original concept of human-scale urbanism is being duplicated in many new shopping centers around the country but can be enjoyed in its most authentic form in Historic Main Street Districts like Downtown New Braunfels.