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July 2024
Downtown July 4 Patriotic Parade and Program
Come celebrate America’s Birthday in Downtown New Braunfels as we present an old-fashioned, small-town parade followed by a short patriotic musical program provided by the New Braunfels Community Band on Main plaza. Parade kicks off at 9:15 a.m. Wear your most star-spangled attire, bring the family and lawn chairs for a grand old flag-waving celebration. Parade route begins at Castell and Bridge, on to San Antonio, around the Plaza and disbands at Seguin and Zink.
Find out more »September 2024
First Friday
Join us for First Friday in Downtown New Braunfels! Enjoy late-night shopping, free beverage samples and fantastic prizes and giveaways! Join us at the three official Downtown prize stops, where you can sample adult beverages, get your prize card stamped, and be entered in our drawing for a First Friday Downtown Prize Package.
Find out more »October 2024
2024 Wine & Bier Stroll
The 2024 Wine & Bier Stroll will be Friday, October 4, from 5:00 - 8:00 pm, as part of First Friday. This year you'll have the opportunity to sample both beer and wine at several Downtown locations and have your Passport stamped to be entered for prizes. PLEASE NOTE: You must purchase a wine or bier glass to participate in the Stroll, and you can sample wine or beer with either glass. There will be no free samples given away. We'll…
Find out more »First Friday
Join us for First Friday in Downtown New Braunfels! Enjoy late-night shopping, free beverage samples and fantastic prizes and giveaways! Join us at the three official Downtown prize stops, where you can sample adult beverages, get your prize card stamped, and be entered in our drawing for a First Friday Downtown Prize Package.
Find out more »January 2025
GARRISON KEILLOR TONIGHT
Garrison Keillor Tonight offers a charming blend of stand-up comedy, storytelling, audience participation, and poetic musings, all delivered by the seasoned raconteur himself. Through sung sonnets, witty limericks, and musical jokes, Keillor explores the beauty of aging, finding solace in the simplicity of “less is more.” With a humorous reflection on college days and the realization that people pay for entertainment to escape unhappiness, Keillor shares insights into the joys of growing old gracefully. The performance includes updates from Lake…
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