• Downtown Lighting & Santa’s Arrival

    Main Plaza Downtown New Braunfels

    Main Plaza in downtown New Braunfels will once again play host to the official kickoff of the holiday season when thousands of twinkling lights are turned on, and Santa makes his arrival in New Braunfels!

  • Wassailfest

    Downtown New Braunfels 470 Main Plaza, New Braunfels, TX, United States

    Celebrate Wassailfest in Downtown New Braunfels! Join us Thursday, December 3, 2026, from 6–9 PM for one of New Braunfels’ most cherished holiday traditions. Wassail is a warm, spiced holiday drink often made with apple, cranberry, and orange juices, along with other spices and flavors. It may contain alcohol (“leaded”) or be alcohol-free (“unleaded”). Get …

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