Downtown Lighting & Santa's Arrival Friday, November 21, 2025 Join us at Main Plaza to kick off the holiday season with the lighting of beautiful, downtown New Braunfels and Santa's arrival! About Come kick off the holiday season with us! Mayor Neal Linnartz will address the crowd at 6:30 p.m. where he will count down and flip the switch, turning on the dazzling display of lights downtown. After the lights are on, Santa Claus is scheduled to make his appearance…