Our vision is a clean, safe, vibrant and historic Downtown New Braunfels where locals and visitors can play, shop, eat, stay and do business. To bring that vision into reality, we partner with businesses, organizations, residents, and other interested individuals to promote downtown as the center of a vibrant economy, and preserve our cultural heritage.

FEATURED EVENTS

Dia de Los Muertos Festival

Come out to celebrate the 3rd Annual New Braunfels' Dia De Los Muertos Festival on October 27 from 12pm-10pm located DOWNTOWN on San Antonio Street. We will have a lot more kids events through the day and a lot more face painters! FREE ADMISSION!!! This cultural event will feature local food and food trucks, drinks, …

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Downtown New Braunfels, Main Plaza
New Braunfels, TX 78130 United States
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Downtown Halloween Spooktacular

Trick or treating, costume contest and games courtesy of Downtown merchants.

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Downtown New Braunfels, Main Plaza
New Braunfels, TX 78130 United States
+ Google Map

Downtown Tree Lighting & Arrival of Santa

The City of New Braunfels invites everyone to ring in the holiday season on Friday, November 16th with the arrival of Santa Claus beneath a hundred thousand twinkling lights in historic downtown New Braunfels. The dazzling display of low energy and sustainable LED lights stretches through downtown and will remain lit for the holiday season. …

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Downtown New Braunfels, Main Plaza
New Braunfels, TX 78130 United States
+ Google Map