Our vision is a clean, safe, vibrant and historic Downtown New Braunfels where locals and visitors can play, shop, eat, stay and do business. To bring that vision into reality, we partner with businesses, organizations, residents, and other interested individuals to promote downtown as the center of a vibrant economy, and preserve our cultural heritage.
First Friday
Bring the whole family and stroll downtown on the #FirstFriday evening of every month while you shop, sip, and have a bite to eat. Businesses will be open late with special promotions. New this year at every First Friday are theShiner Beer Stops where you can sample refreshing Shiner Beers and enter for a chance …
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