Our vision is a clean, safe, vibrant and historic Downtown New Braunfels where locals and visitors can play, shop, eat, stay and do business. To bring that vision into reality, we partner with businesses, organizations, residents, and other interested individuals to promote downtown as the center of a vibrant economy, and preserve our cultural heritage.
Make a commitment to shop small on Saturday, November 24 because shopping small is a big deal! Go out and get some holiday shopping done, or enjoy the shops and buy some things for yourself. We're looking forward to seeing you right here in Downtown New Braunfels!Find out more »
Join us for Wassailfest in Downtown New Braunfels! Sample wassail from some of your favorite shops and businesses. It will be a fun night of food, shopping, and entertainment. Plus, you'll have a chance to enjoy the festive holiday decor in Downtown New Braunfels, if you haven't already!Find out more »